Industry Sector: Software and Services

Headquartered: San Mateo, CA

Lead Investment Professional: Howard Hartenbaum

Beckon (Acquired by Aclate): Beckon is performance management for marketing in all its modern complexity. Only Beckon brings together data management, planning, reporting and analytics in a simple, powerful, SaaS platform built by marketers, for marketers. It aggregates, normalizes, categorizes and analyzes all the data that matters to marketers and gives the world’s best brands rich dashboards for insight into what’s working best across it all.