Industry Sector: Software and Services

Headquartered: Cambridge, MA

Lead Investment Professional: Vivek Mehra

Celect (acquired by NIKE): With technology developed out of MIT, Celect builds on a fundamental advance in customer choice modeling. The Celect Choice Engine enables retail buyers, merchandisers, planners and inventory analysts to increase sales, margins, and reduce markdowns by placing the right product, in the right place, at the right time – across all channels.